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Online Business (Cowboy Town Coffee)


Cowboy Town Coffee located at Uptown Danau Kota & Downtown Cheras in Kuala Lumpur. The cafe will open from 9pm until 3am. The Cowboy Town Coffee have huge menu of drinks items. The price depends on size of serving per cup. The uniqueness of the Cowboy Town Coffee is roasted with only margarine, without sugar, which gives the coffee a lighter shade. Moreover, its Espresso and filter options from various local roasters. Furthermore, Creativity is essential in order for businesses to not only sustain itself but to draw in a good number of guests daily. So that, Cowboy Town Coffee utilise a theme in order to make it unique. These themes are interesting and would be able to draw in lovers and fans of that particular theme like crunchiness and adorable.


The Value proposition is by Social Media Advertising where it is a powerful tool that can attract new customers. a social media presence, but spending a little money on advertising to increase their loyal customers and engagement. There are social media advertising where Cowboy Town Coffee has Instagram to advertise their foods because they are small and unique cafe. Instagram is a good place to start. Their advertisement types are simple to understand and creative, they can select targeted audiences and set a budget that works for their cafe. The next is by facebook advertising which Cowboy Town Coffee has facebook advertisement but get a little more complicated than Instagram, because Facebook has more options for customers to select from. Like Instagram the Cowboy Town Coffee can select targeted audiences and set a budget.


Our group point of view, Instagram and Facebook advertising very suitable platform for this cafe. It is because Cowboy Town Coffee has a a beautiful store on Instagram and Facebook. The web design is also should attractive because if it’s ugly customers will simply click away. Besides that, Cowboy Town Coffee regularly post their advertisement at least twice a week and always engage the users. They will ask them questions, reply to their comments and try to catch their attention.


The Richness information about Cowboy Town Coffee is when online business take place, richness information is play an important role to attract the customers. Information richness refers to the ability of information to change understanding within a time interval. So, information richness can concern the customers about making purchases in an efficient and timely manner to achieve consumer goals with minimal irritation. Besides that, emotional arousal of fun and playfulness during the online group shopping process. Group shopping intention is a user’s predisposition towards using an online group shopping store in the future. Most of the scale items were adapted from extant literature. Only one item was added to information richness construct by the customers.


Cowboy Town Coffee taking their steps to establish trust among customers by match customer's style. Pay attention to how customer prefers to communicate and get in step. Does customer prefer to get right down to business, or warm up by engaging in small talk? What kinds of things does he or she find funny, interesting, or intriguing? If customer talks quickly and loudly, make an effort to match that energy. Moreover, by trust builds rapport where the customers will learn to trust if you do what you say. Keep commitments, call when you say you will, and always follow through. Be careful not to make promises that might not be able to keep.


Last but not least, this is the details about Cowboy Town Coffee.



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